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Remembering to Support Your Sales Reps: A Marketer’s Dilemma
– The Dilemma – Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting...
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Calculate Your Local Marketing ROI
Today is a big day for us. We are introducing our Local Marketing Automation ROI Calculator, and we know that marketers are going to LOVE this new feature. This innovative tool allows marketing teams...
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Marketing & Music: Branded Content Hits Center Stage
What do rooftop concerts, see-saws, and incredible food give you? South by Southwest® Year after year, the South by Southwest (SXSW®) festival has been on the cusp of groundbreaking ideas inspiring...
View ArticleSocial Media Marketing: Fundamentals
A one. A twoooo. A three. Crunch! How many licks does it take to get to the center of a Tootsie Roll Pop? A question every growing child has faced since the 1930s. You remember the commercials starring...
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Turning Followers into Voters
Just Around the Corner The presidential race of 2012 seems so long ago now, but soon we will be right back in the political mix complete with lawn signs and negative TV ads from opposing candidates....
View ArticleManage. Engage. Measure. [Video]
An introduction to Distribion Marketers today face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as...
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Join our Newsletter
What to expect Sharing is fun! We’ve been busy collecting (and creating) marketing insights, and now we want to share our findings with you. The Beacon is your digital digest for industry news and...
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Take Distribion for a spin!
Want to sell more while building the case for marketing automation? Now you can. We’ll set up the industry’s leading multi-channel distributed marketing automation solution for you, risk-free. We call...
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Bridging the Gap Between Message and Audience
Many marketers can find developing campaigns and targeting prospective customers to be a herculean task. “Where are the best places to find new customers? Do I send them email or direct mail? Should I...
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Cracking the Code to Organic Brand Reach
No matter the size or budget of your brand, the number one goal for marketing professionals should be reaching as many of the right people as possible, transitioning or nurturing those connections...
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Don’t Be a Bad Social Media Friend
Congratulations! You have quite the following on social media! But now what? Unfortunately for most brands, that’s where their journey ends. Imagine if this situation happened in real life: you run...
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3 Tactical Steps to 360° Marketing
You know your brand’s target audience; you know who they are, and you know their habits. You know all this because you’ve been studying them for years. You’ve seen success, and that’s important, but...
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Changing the Way Insurance Companies Are Marketing
Simplifying Complex Marketing Challenges Across the Enterprise Many marketing automation solutions are built for the corporate marketer only – single-channel business models who need to manage their...
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Get to Know the Top Distributed Marketing Providers
How many tasks do you juggle every day? As a marketer and business pro, you’ve learned to manage multiple projects at once. Not to mention all of the other responsibilities that you encounter long...
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5 Steps to a Complete Marketing Budget
How was your year in marketing? Did you accomplish everything you wanted? Did you bring in leads for your sales team? Did you create inspiring content? Are there areas where you can improve? As this...
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10 Commandments of Social Media
If you’re like us, we’ve been gearing up for 2016 for the past few months and cannot wait for the fireworks and champagne. During our vigorous 2016 planning process, we discovered 10 tried and tested...
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Local Landing Pages: Your Map to Success
From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a...
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48 A/B Testing Examples to Get the Juices Flowing
Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How...
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Email Marketing in Finance & Insurance: An Interview
2016 marks 100 years of service for LIMRA, a worldwide research organization and the trusted source of industry knowledge for over 850 finance and insurance services firms. LIMRA provides its members...
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Create. Capture. Convert. A Webinar on Email Marketing
Whether you are looking to stay ahead of the competition with email marketing best practices or need a crash course in advanced email metrics, this webinar is right for you. Register to attend our...
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